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Get quick answers to the most common queries about AdJECTIVE PR and our services.
Because language ≠ translation. Most campaigns stop at Hindi/English, missing local dialects like Awadhi, Maithili, Bhojpuri, Manipuri. This creates disconnect and low relatability.
Our Solution: A Newsroom Map (district-wise editions, deadlines, cut-offs), earned-first engagement, cluster-level media meets, and a strict “payment-free editorial” code.
Our Solution: Our KPI suite tracks share of voice by language, geo-tagged reach, inbound IVR calls (language split), coupon redemptions, footfall uplift, and WhatsApp share rates.
Our Solution: Pre-clearance checklist covering legal/RTI sensitivity, disclaimers, archive backups. Our team is trained in “what not to claim” compliance.
Our Solution: We prioritize YouTube regional, ShareChat, Moj, Josh, Dailyhunt, Telegram & WhatsApp communities, plus hyper-local SEO in vernacular queries.
Our Solution: Local spokesperson benches, dialect coaching, and Q&A media-training. For us, “From Language comes Trust.
Our Solution: We maintain a Culture Grid per state (festivals, sensitive words, motifs, attire). Plus, a visual reference library ensures every campaign feels “from the soil.
Our Solution: Cluster planning across A/B/C towns, with channels like community radio, haat-bazaar activations, mohalla noticeboards, cable tickers, and bus panels.
Our Solution: Rumor Control SOP – 20-min monitoring, 60-min verification, 90-min counter-asset release (FAQ/video in local language). District spokespersons on-call.
Our Solution: We build Creator Pods per language, with brand-safety rubrics, standard SOWs, and vernacular UGC prompts for authentic local engagement.
Our Solution: Icon-first + audio-led content, IVR explainers, postcard infographics, and street theatre collaborations for real-world connect.
Our Solution: Pre-approved vendor panels, print/OOH audit checklists, and color-proofing standards ensure last-mile quality delivery.
